Keep Satisfied

Swimming with Dolphins: These stakeholders have high interest but less power than the gorillas but have high-level skills and knowledge imperative to the success of the business. They are key employees. Threats to leave sometimes give temporary power to these stakeholders. Therefore it is important to keep them satisfied.

Project managers are able to assess the significance of different stakeholders in terms of power and interest.

Stakeholder analysis can be done in terms of internal stakeholders and/or external stakeholders.

Project managers make strategic decisions based on critical supporters and challengers.

The model is dynamic as stakeholders may move position as conditions change.

Stakeholder analysis is used as a reference point throughout the life of the project, which aids monitoring of progress.

Manage Closely

Gorillas in the mist: These stakeholders have both power and interest in terms of financial and lifestyle investment. They make strategic decisions important for the success of the business. They are often the CEO, the MD, senior management or entrepreneur of the business. They need managing closely.

Project managers are able to assess the significance of different stakeholders in terms of power and interest.

Stakeholder analysis can be done in terms of internal stakeholders and/or external stakeholders.

Project managers make strategic decisions based on critical supporters and challengers.

The model is dynamic as stakeholders may move position as conditions change.

Stakeholder analysis is used as a reference point throughout the life of the project, which aids monitoring of progress.

Keep Informed

The Crocodile Swamp: These stakeholders have high power but less interest than the gorillas but may be a threat if they emerge from the swamp to snap at King Kong when their interest increases. They may be bankers, competitors or government policy makers. They must be kept informed.

Project managers are able to assess the significance of different stakeholders in terms of power and interest.

Stakeholder analysis can be done in terms of internal stakeholders and/or external stakeholders.

Project managers make strategic decisions based on critical supporters and challengers.

The model is dynamic as stakeholders may move position as conditions change.

Stakeholder analysis is used as a reference point throughout the life of the project, which aids monitoring of progress.

Monitor Closely

Cuddly Koalas: These stakeholders have little power or interest and may appear to be inconsequential until their power or interest increases. They may be customers, family members, or pressure groups. Therefore they need monitoring closely to avoid unexpected outcomes.

Project managers are able to assess the significance of different stakeholders in terms of power and interest.

Stakeholder analysis can be done in terms of internal stakeholders and/or external stakeholders.

Project managers make strategic decisions based on critical supporters and challengers.

The model is dynamic as stakeholders may move position as conditions change.

Stakeholder analysis is used as a reference point throughout the life of the project, which aids monitoring of progress.